Marketing to Millennials

Hello all, it's season 2, episode 10. I had the chance to chat with Sam Bush, Marketing Programs Manager, at FloQast. Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are, with the content they enjoy consuming? Some bullet points: Talk about how Millennials search for new B2B Tech How to leverage content and social sharing to get in front of a millennial audience Learn how to turn millennials into advocates over the lifespan of the buyer’s journey (A 2019 TrustRadius study found that Millennials are the largest B2B tech buyer group, makeup 59% of B2B buyers, and 30% of them are lead buyers for their B2B brand.) Check out their TV show, https://www.youtube.com/playlist?list=PLp0NhJVOmekhUUrtRXGJAF6DijBsFzPWZ Follow Sam Follow me Download the Updated ISV Guide to Grow Your Audience.