Marketing to Mums? with Katrina McCarter

Marketing to Mums with Katrina McCarter If your biggest target market are mums…then congratulations! Why? As you are targeting the latest market of buyers in the WORLD. Yep; No Joke! Did you know that Mothers world wide are responsible for spending more than the combined global brand valuations of the worlds top 100 Brands? In todays Podcast, Katrina McCarter shares the biggest mistake that are being made when marketing to mums, what you need to consider when ramping up your marketing, and how to make a more niched message. In her latest book ‘The Mother Of All Opportunities’ Katrina shares shocking insights of shopping statistic; what to expect for the next decade and also hardcore truths about what’s happening globally. Todays interview is just touching the surface of what insights Katrina shares in her book; plus you can also get a weekly dose of her knowledge at her podcast show ’Marketing to Mums’. Enjoy todays episode, it’s an intelligent conversation that will help up level your marketing strategy. Annette Mentions on the show: Follow Annette’s new Facebook and Instagram page Katrina’s LinkedIn Katrina’s Website: Marketing to Mums Listen to Katrina’s Podcast: Marketing to Mums – The Podcast Check out her book The Mother of All Opportunities and Marketing to Mums here                 About Katrina Katrina McCarter is the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. Katrina is a marketing strategist, best-selling author, speaker and business advisor, who specialises in helping business owners and brand sell more effectively to the world’s most powerful consumer, Mums. A prolific researcher into mothers’ behaviours, Katrina has published two books: Marketing to Mums in 2016 and The Mother of All Opportunities launched in New York in 2019. An award-winning businesswoman and mother of three, Katrina is a sought after international speaker and regular contributor to business media. In 2020 she was named on Remodista’s Women2Watch list of 100 global leaders in business disruption.