Marketing to Older Adults in 2025 with Jeff Weiss

Why do marketers still get it wrong when selling to older adults?In this episode of The AgeTech Podcast, we’re joined by Jeff Weiss, founder of Age of Majority, to bust common myths and share proven strategies for marketing to the 55+ audience. If you’re building a startup for older adults, marketing health or wellness tech, or trying to reach caregivers—this conversation is a must-watch.Jeff shares the “dirty dozen” stereotypes that still hold brands back, explains how personas are more useful than age segments, and reveals new data on social media influencers aged 55+. Learn how to make your marketing relatable, effective, and stigma-free.🎯 For founders, marketers, and product teams in AgeTech, elder care, and consumer wellness.🔗 Check out more insights from Age of Majority here >> https://www.ageofmajority.com/#AgeTech #MarketingTips #OlderAdults #StartupMarketing #MarketingStrategy