Marketing to Reduce Barriers to Addiction & Mental Health Treatment with Ben Camp

On today’s episode, Jenny welcomes Ben Camp, CEO, and co-founder of RehabPath, a platform focused on improving the patient, caregiver, and family member experience in addiction treatment. Ben discusses the origins of RehabPath, which began in 2017, stemming from his prior work in marketing for addiction treatment centers and tech startups. He emphasizes the importance of the user and patient experience and the challenges people face when seeking addiction treatment information online. RehabPath aims to provide independent and user-centric resources to help individuals navigate the complex process of finding treatment centers. They prioritize high-quality content, including photos and videos of treatment facilities, to assist potential patients in making informed decisions. Ben also touches on the evolving trends in digital marketing and the impact of insurance coverage on the addiction treatment industry. RehabPath is playing a critical role in helping people find treatment options and reduce the barriers to seeking help. They are committed to providing free listings for treatment centers while offering an advertising program to expand reach and create a positive impact on individuals' lives. Learn More About RehabPath: https://rehabpath.com/  Connect with Ben: https://www.linkedin.com/in/benjamincamp/  Connect with Jenny: https://www.linkedin.com/in/jennybristow/