Marketing to Robots: The New Rules For Visibility in an AI-Driven World (Part 2)

If your content isn’t built for AI, you’re falling behind. In Part 2 of this episode of The Marketing PowWow, Rich Brown continues the conversation with QBD’s SEO Director Paul Dyer to explore how AI, semantic structure, and Google’s E-E-A-T framework shape content performance in today’s search-first world.You’ll learn why technical SEO and brand trust now matter more than ever—and how to structure content that speaks to both algorithms and humans.In this episode:• How AI is changing content discovery and search behaviour• Best practices for AI-optimised structure (headings, semantic clarity, entity links)• Why AI-generated content alone won’t rank• Using schema markup, pillar pages and internal links to build authority• How to build credibility with Google’s E-E-A-T principles• Protecting your content trust score and avoiding AI-content pitfalls📍 Chapter Markers:0:00 Start1:12 AI for Content Creation10:32 Can I Do This with One Blog?17:50 Connecting Entities Together20:16 How Is Your Content Picked Up by AI Search?26:20 AI Content Traps29:31 Key Takeaways on Marketing to RobotsResources Mentioned:• Human Strategy in a Robotic World (Blog): https://www.qbd.co.uk/human-strategy-in-a-robotic-world/• Google’s E-E-A-T Framework: https://www.qbd.co.uk/resources/eeat/• Visibility-First Strategy Audit Quiz: https://www.qbd.co.uk/resources/visibility-first-strategy-audit/Guest Bio:Paul Dyer is Director and SEO Specialist at QBD. He advises businesses on navigating algorithm changes, AI-era content visibility, and building long-term SEO resilience. LinkedIn: https://www.linkedin.com/in/paul-dyer-4300b812/#AIinMarketing #EEAT #SEOContentStrategy #SchemaMarkup #SearchOptimisationAll episodes of The Marketing PowWow are available at: https://www.qbd.co.uk/powwowWatch now, and don’t forget to subscribe for future insights from The Marketing PowWow.