Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

from Content Disrupted: Bold Takes on Brand Marketing · host Skyword

Forget marketing to traditional demographics! Today's consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consumer identities and their impact on marketing strategies, sharing insights and practical advice to help brands market more effectively in a fragmented consumer landscape.

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This episode is 37 minutes long.

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This episode was published on May 2, 2024.

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