Marketing to Your Primal Brain

Episode 13 of the This Is Your Brain With Dr. Phil Stieg podcast, hosted by Weill Cornell Medicine Neurological Surgery, titled "Marketing to Your Primal Brain" was published on June 30, 2023 and runs 29 minutes.

June 30, 2023 ·29m · This Is Your Brain With Dr. Phil Stieg

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Episode Description

With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out? Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. This week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work. Hit the primal brain using these six strategies, he says, and you'll get the emotional brain to respond every time. Plus... did subliminal advertising ever work?

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