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Marketing Trends 2025: Lessons from the Nedbank IMC episode artwork

EPISODE · Sep 17, 2025 · 46 MIN

Marketing Trends 2025: Lessons from the Nedbank IMC

from Africa Event Connect · host Projeni Pather

In this episode of Africa Event Connect, Projeni Pather sits down with Dale Hefer, CEO of the Nedbank IMC Conference, to unpack the secrets behind South Africa’s most influential marketing event. Dale shares a sneak peek into the trends and themes shaping marketing in 2025, along with the real-world lessons she’s learned in building and sustaining a large-scale conference that continues to thrive. From navigating the challenges of hybrid events to curating content that truly resonates, engaging audiences, and securing sponsor buy-in, this conversation is packed with insights for marketers and event leaders who want to create impact and longevity. YouTube · Spotify · Apple Podcasts

Episode metadata supplied by the publisher feed · Published Sep 17, 2025

What this episode covers

In this episode of Africa Event Connect, Projeni Pather sits down with Dale Hefer, CEO of the Nedbank IMC Conference, to unpack the secrets behind South Africa’s most influential marketing event. Dale shares a sneak peek into the trends and themes shaping marketing in 2025, along with the real-world lessons she’s learned in building and sustaining a large-scale conference that continues to thrive. From navigating the challenges of hybrid events to curating content that truly resonates, engaging audiences, and securing sponsor buy-in, this conversation is packed with insights for marketers and event leaders who want to create impact and longevity.

PodParley-generated summary based on available episode metadata and transcript content.

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Marketing Trends 2025: Lessons from the Nedbank IMC

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Frequently Asked Questions

How long is this episode of Africa Event Connect?

This episode is 46 minutes long.

When was this Africa Event Connect episode published?

This episode was published on September 17, 2025.

What is this episode about?

In this episode of Africa Event Connect, Projeni Pather sits down with Dale Hefer, CEO of the Nedbank IMC Conference, to unpack the secrets behind South Africa’s most influential marketing event. Dale shares a sneak peek into the trends and themes...

Can I download this Africa Event Connect episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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