Marketing Trends 2025: Lessons from the Nedbank IMC

from Africa Event Connect · host Projeni Pather

In this episode of Africa Event Connect, Projeni Pather sits down with Dale Hefer, CEO of the Nedbank IMC Conference, to unpack the secrets behind South Africa’s most influential marketing event. Dale shares a sneak peek into the trends and themes shaping marketing in 2025, along with the real-world lessons she’s learned in building and sustaining a large-scale conference that continues to thrive. From navigating the challenges of hybrid events to curating content that truly resonates, engaging audiences, and securing sponsor buy-in, this conversation is packed with insights for marketers and event leaders who want to create impact and longevity. YouTube · Spotify · Apple Podcasts

Episode metadata supplied by the publisher feed · Published Sep 17, 2025

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Marketing Trends 2025: Lessons from the Nedbank IMC

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This episode was published on September 17, 2025.

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