Marketing Trust in Healthcare: Apex Skin’s Growth Strategy

There's a med spa on every corner. So how does one brand rise above the noise, earn 1 million+ patients, and maintain a a near 5-star satisfaction rating across 15 locations, all while keeping clinical credibility intact? In this episode of Marketing Moves, host Ashtyn Morris (VividFront) sits down with Ruth Barnum, VP of Marketing & Aesthetics, and Johanna Maas, Director of Marketing at Apex Skin, leaders of an all-women marketing team redefining what healthcare marketing looks like in 2026. In this episode, you'll learn: → How to market a healthcare brand without sacrificing clinical trust → Why the line between a healthcare decision and a lifestyle decision is completely blurred in 2026 → What happens when marketing outpaces clinic execution (and how to fix it) → How dual leadership between marketing and operations drives real growth → What it takes to scale a dermatology brand in one of the most competitive markets in the country → Why an all-women marketing team is changing the playbook for healthcare brands If you're in healthcare marketing, aesthetics, or scaling a service brand in a saturated market, this episode is required listening.