Marketing truth bombs and life challenges!

This week on the insight show I drop some truth bombs around what to expect from your marketing spend, relive some epic advice from our recent show with Fiona from Girl Friday IP, and do a quick review of the awesome book "Can't Hurt me".  Most firms struggle to understand exactly what they should be getting out of their marketing spend, so I tell it straight. From brand building to lead generation it's key to understand why you are spending your money and what you are going to get for it.