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Marketing unter Risiko | Was B2B von der Kreditversicherung lernen kann

EPISODE · May 27, 2025 · 27 MIN

Marketing unter Risiko | Was B2B von der Kreditversicherung lernen kann

from The Voice of B2B Marketing

In dieser Episode von 'The Voice of B2B Marketing' diskutieren Host Julia Pichler und Carina Kiss, Marketing und Communications Manager bei Coface, über das Risiko und die 'umgekehrten' Emotionen im B2B Marketing am Beispiel Kreditversicherung. Die Rolle von Emotionen, Vertrauen und die Bedeutung der Customer Journey werden hervorgehoben. Zudem werden die Integration von digitalen Kanälen und die Zukunft der KI im Marketing thematisiert.>>> Und zum Schluss: Don't miss the 'B2B Battle' & die 'Frage an die Hörer:innen'!Unser Gast in Folge 29:Carina Kiss, Marketing & Communications Manager bei CofaceChapters:00:00 Einführung in das B2B Marketing00:02 Marketing und Risiko in der Kreditversicherung00:30 Einführung in die Rolle von Emotionen im Marketing03:52 Strategien zur Vertrauensbildung in komplexen Produkten05:39 Kommunikation von Risiken und Emotionen09:34 Moderne Vertriebskanäle und digitale Transformation17:15 Die Bedeutung der Customer Journey20:02 Zukunftsperspektiven und der Einfluss von KI22:32 B2B Battle & Frage an die Hörer:innen24:24 Globale Marke vs. regionaler Markt25:36 Mut zur Innovation in der KI-NutzungFrage an die Hörer:innen:Teilt eure Erfahrungen mit uns: Was ist euer Lieblingskanal in der B2B Kommunikation und wieso schafft dieser einen nennbaren Mehrwert für euch?Schreibt uns auf [email protected], wir freuen uns!Wer mehr von uns zum Thema Marketing mit Risiko wissen möchte, kann Carina gerne kontaktieren.|| B2B Marketing, Risiko, Kreditversicherung, Emotionen, Vertrauen, Kommunikation, Customer Journey, KI, Empfehlungsmarketing, digitale KanäleWir freuen uns über euer Feedback: [email protected] Informationen zu unserem Podcast und die Arbeit unserer B2B Expert Group beim DMVÖ 

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Marketing unter Risiko | Was B2B von der Kreditversicherung lernen kann

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