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Marketing v cestovke BUBO

EPISODE · Feb 11, 2026 · 39 MIN

Marketing v cestovke BUBO

from Marketing k obedu · host Basta digital

Ako sa robí marketing pre cestovku, ktorá necieli na všetkých, ale na presne definovaných ľudí? 🌍 S Markom Úradníkom, Head of Performance Marketing v BUBO, sa rozprávame o tom, kto je ich skutočná cieľovka, ktoré kanály fungujú, akú rolu hrá web a dáta, ako presadzovať marketingové nápady vo firme a čo ich naučili vlastné fuckupy. 🔧 Nechýba ani téma AI v kampaniach a konkrétne príklady úspešných projektov.

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Marketing v cestovke BUBO

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