Marketing viral, gallinas, scroll infinito y aviones eléctricos

from Sandia Byte · host Luis Herreras y Gabriel Cerra

En este duodécimo episodio de la segunda temporada de Sandía Byte contamos las peripecias que hemos vivido esta semana, desde problemas personales que les impidieron grabar el episodio el domingo hasta un incendio en Tarragona que afectó las vías del AVE, obligándonos a dormir juntos. Compartimos unas cuantas anécdotas curiosas como el intento de criar gallinas durante el Erasmus y experiencias con personajes famosos en vuelos. Además hablamos de dos campañas de marketing que nos han llamado mucho la atención esta semana: 1. Samsung Mansions: Una campaña de Samsung que imita los vídeos virales de inmobiliarias en TikTok para promocionar sus televisores. 2. Ascensoreo de Vicio: Una campaña de la cadena de hamburgueserías Vicio que utiliza notas en ascensores para anunciar la apertura de su nuevo restaurante en Madrid. También abordamos temas de actualidad, como la posible prohibición del scroll infinito en la Unión Europea y la introducción del derecho digital a no ser molestado. Vídeos de Youtube: - Campaña Samsung Mansions: https://youtu.be/3kL_DT6asKs?si=h3Y-c_NLosL75CdN - Ascensoreo de Vicio: https://www.tiktok.com/@ganasdevicio/video/7384486793246248224 Libros: - Nunca te pares: Autobiografía del fundador de Nike (Phil Knight): https://amzn.to/4crddLi No olvidéis seguirnos en nuestras redes sociales en X, Instagram y TikTok (@SandiaByte) para más actualizaciones y clips de nuestros episodios. ¡Hasta la próxima semana! - X (https://x.com/sandiabyte) - Instagram (https://www.instagram.com/sandiabyte) - Tiktok (https://www.tiktok.com/@sandiabyte)

Episode metadata supplied by the publisher feed · Published Jul 2, 2024

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Marketing viral, gallinas, scroll infinito y aviones eléctricos

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