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Apr 22, 2017 3 min

Marketing visual para cerrar ventas

from Marketing por Brigitte

Estudios han comprobado que el 90 por ciento de la información que se transmite al cerebro es visual, y lo visual es procesado por el cerebro 60,000 veces más rápido que el texto. Así mismo, que la gente tiende a afirmar que un producto le gusta (mucho más allá de la descripción del producto per sé, del precio, inclusive de las calificaciones del producto) por la imagen que proyecta. Si bien es cierto, a la hora de vender el apoyo visual es fundamental, y desafortunadamente muchas veces no lo utilizamos a nuestro favor. Se ha sobre utilizado el apoyo de herramientas como powerpoint, keynote, etc para vender. Sin lugar a duda, estas herramientas son buenas pero no pueden ser el centro de atención a la hora de cerrar la venta.

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This episode was published on April 22, 2017.

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