Marketing vs. Sales Part 2: Lead Quality vs. Lead Quantity

Lead Quality vs. Quantity: What Should You Be Focused On?Are you struggling to turn leads into sales? Are you chasing more leads but seeing little growth in revenue? Many businesses fall into this lead quality vs. quantity trap. A flooded sales pipeline may look good on paper. But if those leads aren’t ready to buy, your conversion rate will suffer. This can lead to wasted time, frustrated teams, and stagnant revenue growth. If you want to grow your business, you must focus on quality over quantity. Mike Cottrill, CEO of NgageContent, has helped countless businesses overcome this issue. In this episode, he interviews Rob Yoho, a Sandler Sales expert, to get his insight. They dive into how teams can overcome this lead quality vs. quantity problem.What you’ll learn:Why more leads don’t always mean more closed deals — and what to do about itHow to improve lead quality and optimize your sales processHow to align marketing with sales for better resultsA case study of how Mike and Rob fixed the funnel for one of their clientsActionable insights to refine your approach, boost conversion rates, and maximize sales efficiencySupport CM-YO!If you enjoyed this episode, be sure to subscribe, leave a review, and share it with your team. About CM-YOThe CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast. About NgageContentNgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.