Marketing vs. Serving: Finding the Balance in Small Businesses with Rebecca Van Damm

Marketing vs. Serving: Finding the Balance in Small Businesses  Suzanne and special guest Rebecca Van Damm delve into the crucial distinction between marketing and serving in service-based businesses.  They discuss the pitfalls of overfocusing on marketing strategies, the value of genuine client relationships, and the timeless principles that lead to business success.  Rebecca also shares insights on the 'frog vs. spider' approach to sales and marketing, and emphasises the importance of tailoring strategies to fit unique business models.  In this episode Suzanne and Rebecca discuss: Marketing vs. Serving: The Big Debate The Pitfalls of Over-Marketing Trial and Error in Marketing Frogs vs. Spiders: Sales vs. Marketing Personal Experiences and Lessons Learned Consistency and Viral Content Find out more about Rebecca: https://www.rebeccavandamm.com/ Find out more: https://www.suzanneculberg.com Enjoy my podcast? You'll love my emails, sign up here: https://www.suzanneculberg.com/newsletter A simple way to make my day – please subscribe to my YouTube channel - https://www.youtube.com/@suzanneculberg The Nope coach Suzanne Culberg teaches you how to put yourself first without feeling selfish, by setting healthy boundaries and reclaiming the unapologetic badass you long to be. Get in touch with Suzanne here: https://www.suzanneculberg.com/contact (in typical Suze style this is NOT your usual contact page!) Want to be a guest on The Nope Coach? Send Suzanne Culberg a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/thenopecoach