Marketing when Nurses are the Audience

Today Jenny welcomes Deb Nevins, EVP of Customer Strategy at Point of Care Network (POCN). POCN is a platform whose goal is to help NPs and PAs practice at the top of their medical license. They help connect them to education, mentoring, and career opportunities. This episode discusses: How NPs and PAs now make up almost one-third of all prescribing clinicians in the U.S. Preferences of communication and education for NP/PAs, compared to MDs and why it matters Tips to recruit NP/PAs, including what matters to many of them right now (tip - it’s not hiring bonuses!) Connect with Jenny: https://www.linkedin.com/in/jennybristow/ Connect with Deb: https://www.linkedin.com/in/debnevins/