Marketing with a Kick: Liquid Death, Asana, Netflix & the Power of Pop Culture Collabs

In this episode of The Media Frenzy Podcast, Sarah and Dave dive into the power of pop culture, unlikely brand collaborations, and the growing trend of unpolished, behind-the-scenes content. From Martha Stewart teaming up with Liquid Death to Asana leveraging Severance memes, we unpack what makes content contagious and culturally resonant. We also explore Netflix’s smart move into video podcasting and how brands can keep audiences engaged by creating human, unscripted content on the platforms they already love. Tune in as we challenge the polished corporate voice and explore how “marketing with a kick” is all about surprise, delight, and bold authenticity.