Marketing with Conscience: A Conversation with Lysandra Weber, Marketing Consultant

Send us Fan MailWhat does it really mean to market with a conscience?In this episode of the WEBB Remedy Podcast, host Rinnie Orr, Executive Director and podcast producer for WEBB Squared, sits down with Lysandra Weber for a thoughtful conversation about marketing, values, creativity, and what it takes to build a business with intention.Lysandra is the artist behind WEBB Squared’s logo, and her approach to marketing goes far beyond visibility. She believes marketing is about telling the truth, building trust, and helping the right people find you. That philosophy  -  Marketing with a Conscience - shapes the way she supports entrepreneurs, artists, makers, and creative businesses.During the conversation, Lysandra shares her entrepreneurial journey, reflecting on the experiences that first pulled her into marketing and the lessons she learned working with global brands, creative ventures, and her own clothing brand. She also talks about the kind of clients she loves working with, why authenticity matters so deeply in branding, and how to create marketing that feels aligned, human, and effective.Rinnie and Lysandra also explore:what “Marketing with a Conscience” looks like in real lifehow to build trust through authentic messagingwhere creative inspiration comes fromadvice for entrepreneurs who are just getting started with their marketingwhat it means to build a business that is both strategic and values-drivenThe episode closes with a quick lightning round and a reflection on what listeners can take away from a more thoughtful, intentional approach to marketing.To connect with Lysandra;LinkedIn: www.linkedin.com/in/lysandragibbs/Website: www.lysandraweber.comSupport the showThank you for listening...Our theme this year is "Changemakers in Motion"To find out how you can be changemaker and connect - check out WEBB Squared.Become a changemaker today! Support WEBB Squared’s annual campaign. We would love to hear from you.  Please contact [email protected] for more information.