Marketing with Emotions

There are 27 emotions we can experience. That’s 27 different ways to label one moment, making it crucial to get it right. But when building out marketing plans, do you take that into consideration? We discuss how emotion is a requirement of creating a good customer experience, and how that is changing marketing strategies at every company. Joining to discuss is Jason Rose, CMO at SAP Customer Experience. Presented by The Future of Customer Engagement and Experience, providing thought leadership and analysis on topics both consumer-facing and business-to-business, from sales, marketing, customer experience, data management, and more.