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EPISODE · Feb 18, 2022 · 56 MIN

Marketing with Empathy with Brooke Sellas

from Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Marketing is more than mapping a customer journey through a sales funnel. It requires taking a walk in their shoes and understanding how to help them get where they want to go. But for that, you don't want to just think like a marketer. You need to BE the customer! Brooke Sellas, Founder & CEO of B Squared Media, joins Jeff and Grace to explore how to connect, converse, and convert through social-led customer care.

Episode metadata supplied by the publisher feed · Published Feb 18, 2022

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Marketing with Empathy with Brooke Sellas

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