Marketing with Heart vs. Marketing with Hype with Cindy Schulson

232: Marketing with Heart vs. Marketing with Hype with Cindy Schulson   When it comes to marketing, a lot of people think that it’s all about creating hype around a product or service so customers will buy.    Marketing expert Cindy Schulson emphatically states that this is not true. Marketing is all about sending out a message.    Today’s world is so noisy that hype often overshadows the message. So, how do you make sure that your message is effectively received by your target audience?   In this episode, Cindy shares her formula on how to put your heart and mind into your message so it will stand out among the billions of messages marketed to people each day. She emphasises the importance of getting clarity, a focused niche and the art of connecting different messaging platforms to attract your ideal client.    WHAT YOU’LL DISCOVER IN THIS EPISODE: What marketing is - and what it isn’t (01:07) Cindy’s work criteria for “smartypants” (02:23) Taking a stand against the hype (04:07) The evolution of the Magnetic Message Formula (07:17) 5 Messaging Platforms (08:31) Get clarity to create a captivating message (08:53) Don’t niche hop (10:06) Put your heart and mind into your message to make it unique (11:19) People are attracted to different experts, so it’s okay to leave some people out (14:54) Picture your niche as a nest that will give birth to and nurture something wonderful (16:31) Tip to turn hype into trust (17:38) How to balance learning and implementing (19:04) A bold promise still needs to be realistic (22:20) Be authentic about your promises and the different possible results (24:19) Be open to the different perspectives of your clients (25:49) The art of connecting the different messaging platforms (28:16) For full show notes and links visit: https://samanthariley.global/podcast/232/