Marketing with podcasts

In this week’s episode of the Space Marketing Podcast, we chat with Chris Porter and Jenny Curtis from CurtCo. They are the creative duo of the sci-fi audiodrama SOLAR podcast series. Solar stars Stephanie Beatriz, Tony Award winner Alan Cumming, Academy Award winner Helen Hunt and Jonathan Bangs. It is a great example of space-based entertainment. CurtCo has 15 different podcasts spanning several genres. Podcasting is becoming a marketing tool for companies. Join us as we learn about this marketing trend. LINKS https://www.curtco.com/podcasts https://www.solarthepodcast.com/ https://www.speakeasysociety.com/ ABOUT CHRIS PORTER SOLAR Writer, Producer, and director https://www.chrismakesstories.com/ ABOUT JENNY CUTIS Podcast Director, producer, and Host https://www.jennycurtis.com/ Picture credits: Jenny Curtis from https://www.jennycurtis.com/ Chris Porter from https://www.chrismakesstories.com/ Solar image from https://www.solarthepodcast.com/ Chapters 01:04 Introduction 02:38 About Solar Podcast 04:06 Solar Trailer 08:45 Speakeasy Society 9:40 Developing the sound story 12:34 COVID impact in the story’s development 16:37 Star voice talent casting 18:48 Awards 19:53 How we know when a show is successful 21:07 Reaching for the Moon 22:22 Hollywood Unscripted 25:10 Synergy 29:34 Marketing CurtCo 30:56 From magazines to podcasts 34:50 Advertising that tells a story 36:51 ActiveCampaign 39:05 Marketing Challenges 42:29 Podcast promotion on channels 43:53 Importance of a marketing person or team 44:48 See the future of space and podcasting 49:40 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com