Marketing WITHOUT Celebrities | Performance Marketing That ACTUALLY Works | #36

🎧 Sponsored by Zoko Check out Zoko here: https://link.theecomshow.com/getzoko Zoko is a Y-Combinator funded company that helps businesses manage their WhatsApp communications easily! Schedule a Demo: https://link.theecomshow.com/zokodemo For more information, contact them here: https://link.theecomshow.com/contactzoko Don't forget to mention you were referred from The eCom Show for special considerations! ---------------------------- 🎙️ Podcast Episode In this episode of The eCom Show, host Shan A Salam talks with Muhammed Abdul Kalam, a marketing expert with over 12 years of experience in digital marketing. Muhammed shares practical tips on tackling ad blockers, creating successful campaigns, and building brand awareness. He also discusses real-world examples from brands like Ajmal, Coca-Cola, and ID Fresh, explaining how offline marketing can work even without celebrity endorsements. What you'll learn: ✔️ How to handle ad blockers and improve ads ✔️ The mindset of a great performance marketer ✔️ Simple ways to measure billboard and hoarding results ✔️ Case studies of impactful marketing campaigns ---------------------------- ⏱️ Timestamps 00:00 - Introduction & Online peeps 08:57 - First Job 11:30 - Job at Eduport & Community 18:53 - What is Performance Marketing 25:47 - Adblock & How to solve the issue 36:43 - Preparation of ads  41:11 - Winning Campaign 45:58 - Brand Awareness 51:38 - Ads without Celebrity 59:48 - Examples of Brand without Celebrity & Winning ads 01:05:23 - I.D Fresh 01:07:45 - Creative Mindset of Performance Marketer 01:09:32 -How to Measure Hoarding/ BillBoard 01:17:51 - Conclusion & Advice to Entrepreneurs ---------------------------- 🎤 Guest Info Guest Name → Muhammed Abdul Kalam (Head of Marketing School - Haris&Co Academy ) 🔗 Social Links: https://in.linkedin.com/in/mynameiskalam https://www.instagram.com/mynameiskalam ---------------------------- 🔗 Useful Links - Join Our WhatsApp Community → https://link.theecomshow.com/jointhemafia - Support Us → https://buymeacoffee.com/theecomshow - Create a Shopify Store → https://shopify.pxf.io/ecomshow - Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue - Instagram → https://instagram.com/theecomshow - LinkedIn → https://linkedin.com/company/the-ecom-show - Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam ---------------------------- 🎥 More Videos to Watch → HOUSEWIFE MAKES MONEY From Home | https://www.youtube.com/watch?v=BfCxs4BE7Vc → Story of RF Abayas | https://youtu.be/bnQREpXVf88  → Calicut Halwa Online | https://youtu.be/JIa_7PDkuiM ---------------------------- 💻 The Team Naji Mehardad | Rashid M Avaran | Nihal Muhammed | Darin Mujeeb  #PerformanceMarketing #TheEcomShow #DigitalMarketing