Marketing Your Farm - Branding Your Beef ft: Kenny Woodham

In a world where consumers are constantly bombarded with ads, influencer reviews, sales pitches and new products, building a brand that is easily recognizable can be key to a sustainable beef operation. Listen as host Josie Jones sits down with Kenny Woodham, owner of Sowega Meat Company, to discuss how consistency and quality have been integral in growing the direct-to-consumer facility.