Marketing Your Law Firm Associates

Are you supposed to market your associate? Many have expressed concerns about marketing other lawyers because it takes time to market and there is a risk the lawyer could eventually leave with all of their clients. In the grand scheme though, while it does exist, the risk is nowhere near as omnipresent as people believe. Here’s why…   In this episode we discuss: Three major considerations to figure out the right strategy for marketing. Consider the turn rate of the average employee attorney. Whether or not it is economically worth it to invest in having your team members marketed. The compensation plan could be universal.   Allison Bio: Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University. In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.   Contact Info: https://www.lawfirmmentor.net/speak-with-a-growth-strategist   My favorite excerpt from the episode: TIME: 00:04:20 (27 Seconds)  So for a lot of lawyers that have that fear that they are going to be producing their next best competitor by virtue of training and developing and cultivating a rainmaking attorney in their law firm, they very much are short-sighted in this belief. They are oftentimes catastrophizing and not really looking at the essence of the employee. And by the way, you can have lawyers that have not yet learned how to be rainmakers who very much have that entrepreneurial spirit.