Marketing Your Personal Story

A lot of us have had compelling events in our lives that have caused us to become the people that we are today. Sometimes those stories are replete with positive, exciting, really engaging stories. Other times they are downright scary. Things that we don't like to talk about. There are also aspects of our story that we know could inspire someone, but we're just not ready yet to go full throttle and market our story. Some people believe that you are exploiting your tragedy or your family by virtue of disclosing things that could very much be your drivers for success.    This episode is dedicated to the topic of marketing your story. I give you an example from my personal life, because this is something that I personally had to grapple with. I ultimately made the decision not to use my story to market my law firm, but not so much because I am now resistant to doing that. I've kind of gotten to a place where I'm actually very much at peace with my story.    There's five strategies I want you to consider before you decide whether or not you're going to market your story and how.    Tune in now!   In this episode we discuss: Coming to terms with your own personal story. Deciding if you’re going to market your story. Giving thought to knowing your story.  Determining your boundaries in advance to avoid any negative or unintended outcomes. How if this opens unhealed wounds for you, don’t resist considering therapy to help heal. The usefulness of seeking out resources to help identify, understand and come to terms with your story. Telling your story in a manner that is relatable and touches on a human need.   Allison Bio:   Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.   In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms.  Contact Info:   Contact Law Firm Mentor: Scheduler: https://meetme.so/LawFirmMentor     Snippets   00:18:35 (37 seconds) So you want to make sure that you're not just picking a story, i.e. I had something happen and now X, without that causal link in between. Because it's often the causal link that is the most powerful part of your story. That's the part of your story where people say, huh. Oh, wow, I didn't know that. OK, so that part of your story that really gets people to understand, because something happened, now you're in this place. That is oftentimes where people will draw the greatest connectivity to you because they went through something similar.