Marketing Your Senior Care

In this conversation, Angie Graham and Stephen Skeel discuss the challenges and opportunities in marketing within the senior living and healthcare sectors. They emphasize the importance of storytelling and video content to connect with audiences and share the rich experiences of seniors. The discussion also critiques the reliance on referral agencies and advocates for building personal brands through authentic content creation. Stephen shares insights from his personal experiences in the senior care industry, highlighting the need for innovative marketing strategies that prioritize relationship building and trust. In this conversation, Stephen Skeel and Angie discuss the critical role of Google reviews in service businesses, particularly in healthcare. They emphasize the importance of video content for marketing and recruitment, highlighting how authentic storytelling can attract both clients and employees. The discussion also covers the challenges of navigating marketing in the healthcare sector, including concerns about HIPAA compliance and the need for organizations to showcase their leadership and values through video. The Angie Graham Podcast https://theangiegrahampodcast.buzzsprout.comApple podcasts:https://podcasts.apple.com/us/podcast/the-angie-graham-podcast/id1807196572Spotify:https://open.spotify.com/show/535Ygb21IEkk7DZL385xs7iHeart Radio:https://www.iheart.com/podcast/269-the-angie-graham-podcast-231896434/