Marketplace Proverbs & Coffee With Ernie

“He who begets a scoffer does so to his sorrow, and the father of a fool has no joy.” —Proverbs 17:21 (NKJV)Or as The Message puts it:“Having a fool for a child is misery; it’s no fun being the parent of a dolt.”-- Proverbs 17:21 MSGNot every customer is worth the chase. Proverbs 17:21 reminds us that raising up fools—whether children or customers—leads to sorrow. In today’s episode, we discuss the importance of chasing transactions versus building relationships, and why serving the end user well always prevails.🎯 Customer Success Code: Stop chasing black ops transactions—invest in partners who add value to the actual user.📨 Want to share your story or thoughts? [email protected]📤 Share this episode with someone navigating the B2B2C world—it might help them choose the right relationships to invest in. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketplaceproverbs.substack.com