Marks Morning Business Show January 27th 2026

This morning’s show focused on marketing that actually works, especially when budgets are tight. We talked about why business owners need to spend their marketing money wisely instead of chasing shiny ideas or reinventing the wheel.If your competitors are already doing something that works — study it and copy it. Reinventing the wheel costs time and money most businesses don’t have. Smart marketing starts with understanding your market, not trying to be clever.We also covered the importance of knowing where your customers are eating, working, and living, and focusing your marketing efforts exactly there — not everywhere at once.Finally, we spoke about being careful with social media spend. While it can look busy and productive, it often delivers very little return if it’s not targeted properly. Marketing should be measured by results, not likes or views.This episode is about clarity, focus, and making your marketing budget work harder, not louder.Mark Beggs is a dyslexic entrepreneur, author, and business mentor with over 30 years of experience in business. He is the co-author of several business and entrepreneurship books and also writes dyslexic-friendly children’s books to help young readers build confidence and a love of learning.Mark runs a daily morning business show where he shares practical insights on entrepreneurship, leadership, and buying and growing businesses. Through his work with Minds Eye Education, he helps individuals and organisations understand neurodiversity and unlock the strengths that come with different ways of thinking.You can contact me on [email protected] or via www.mindseyeeducation.com Hosted on Acast. See acast.com/privacy for more information.