Markup vs. Margin: The Pricing Shift That Changes Everything

Most trades businesses confuse markup with margin — and it quietly costs them profit on every job. In this episode we break down why the distinction matters, walk through the tools and calculators that make the shift from markup-based pricing to true margin-based pricing painless, and talk about the mindset change it takes to price with conviction. If you've ever wondered whether your numbers are actually working for you, start here — and grab the resource linked in the show notes to run your own margins.