Markus Schwerdtel, Chefredaktion GameStar / GamePro

from We Like Mags – der Publishing-Podcast · host Christian Kallenberg

Wie schafft man es, eine digital affine Zielgruppe für ein gedrucktes Magazin zu begeistern? "Indem man Print-Momente schafft", sagt Markus Schwerdtel, Chefredakteur der Videospiel-Hefte "GameStar" und "GamePro". Eines seiner Rezepte gegen den Auflagenverfall: Inhalte so präsentieren, wie sie digital nicht aufbereitet werden können. Trotzdem freut er sich, dass das Digitalangebot "GameStar Plus" gerade die Marke von 15.000 Abonnenten knackt.

Episode metadata supplied by the publisher feed · Published Nov 19, 2021

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Markus Schwerdtel, Chefredaktion GameStar / GamePro

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