Marlana Murdock: Why Multifamily Keeps Solving the Wrong Problems

In this episode of Humans of Multifamily Shiv Gettu sits down with Marlana Murdock - Vice President of Operations at Western Wealth Communities. Marlee shares the leadership principles that have guided her career—from defining problems before chasing solutions to reimagining how technology and people should work together.The conversation explores why multifamily has historically lagged behind other industries, how AI is reshaping the renter journey, and why customer experience—not automation alone—will define the industry's future.Whether you're an operator, owner, supplier, or technology leader, this episode offers a thoughtful look at where multifamily is headed.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.