EPISODE · Jun 8, 2022 · 55 MIN
Marmite's tagline "you'll either love it or hate it" led this brilliant strategy and sales turnaround
from On Strategy Showcase · host Fergus
The food spread dramatizing the tension between lovers and haters further pushed the product into popular culture and consideration with this latest installment "The Marmite Gene Project."
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Marmite's tagline "you'll either love it or hate it" led this brilliant strategy and sales turnaround
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