Marriott Head of Content reveals how big travel brands scale content teams

In this episode of Radical Content, I sit down with Annie Granatstein of Marriott International to break down how one of the world’s biggest travel brands approaches storytelling at scale. We talk about her journey from journalism to The Washington Post to overseeing massive global content programs, including award-winning Amazon Prime series that reached more than 20 million viewers. Annie shares how Marriott builds strategy, solves business problems with storytelling, and balances long-form content with fast-moving social. If you want to learn how top brands create meaningful stories that drive real results, this conversation is packed with insights you can use immediately. What You’ll Learn in This Episode:How a journalism mindset elevates brand storytelling and sharpens strategic creativityThe way Marriott built (and scaled) a world-class content engine across hundreds of channelsHow to balance long-form, high-production storytelling with fast-moving, always-on social contentThe systems and standards big brands use to maintain quality, consistency, and creative excellenceWhy today’s creators set the bar for brand storytelling and how to apply those techniques to corporate content 👀 Watch this with your team.📩 Share it with your boss. 📬 Subscribe to the Radical Content Newsletter and get The Content of the Week: https://maverickcontentstudio.com 💬 Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericgray/ 📲 Follow Me on Instagram: http://instagram.com/theericgray🎥Subscribe to my Youtube Channel: https://www.youtube.com/@ericpaulgray Episode #38