Marriott's Loyalty Program Is So Profitable Its Own Hotel Owners Are Revolting

Marriott hotel owners demand a bigger cut of a loyalty program generating $1 billion in credit card fees, American Express drops $700 million on a European restaurant platform to quietly become one of travel's most powerful players, and Equinox Hotels is finally expanding by betting everything on sleep. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Marriott's loyalty goldmine is creating a very expensive fight with the owners running its hotels, how Amex is building a travel empire one dining platform at a time, and why Equinox's sleep-first expansion is the boldest wellness bet in luxury hospitality right now. Articles Referenced: Honorable Mention: @AskAConcierge on IGMarriott Hotel Owners Want a Bigger Cut of Loyalty IncomeWhy Amex Spent $700 Million on TheFork and What's Next for TripadvisorEquinox Hotels Is Finally Expanding. It's Betting Everything on Sleep. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.