Marrying Sales and Marketing Part 3 - Measure and Iterate

“How Can I Close More Sales?” An Answer to the Age-Old ProblemMany businesses struggle with a common frustration: marketing generates leads, but sales doesn’t close enough deals. The problem? The handoff isn’t seamless, and the wrong metrics are often being tracked. If you’re wondering “how can I close more sales,” this episode is for you.Mike Cottrill, CEO of NgageContent, has helped businesses navigate the divide between marketing and sales. In this episode, he interviews Rob Yoho, a Sandler Sales expert. They break down why measuring the right KPIs — and iterating based on real data — is crucial for marketing success. With years of experience in sales strategy and marketing, they provide real-world insights that can help you fine-tune your approach and close more deals.What you’ll learn:The hidden “side doors” of the funnel and how to combat themHow to track and optimize sales rep performanceDiscover key performance indicators that actually predict success and how to improve weak spotsHow sales and marketing teams can align to convert more leads into revenueIf you’re ready to stop leaving deals on the table, this episode provides the strategies you need to take action.Support CM-YO!If you enjoyed this episode, be sure to subscribe, leave a review, and share it with your team. About CM-YOThe CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast. About NgageContentNgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.