Mars' Kimberly West on 'purpose fatigue' (Ep. 173)

from The PRovoke Media Podcast · host PRovoke Media

Mars global external communications director Kimberly West joins the Echo Chamber in Cannes to discuss the company's evolution from a low-profile manufacturer of confectionary and petcare products, into a brand that is highly visible on issues of sustainability and governance. In conversation with Arun Sudhaman, West outlines why companies must move beyond rhetoric if they are to combat 'purpose fatigue'.

Episode metadata supplied by the publisher feed · Published Jun 27, 2019

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Mars' Kimberly West on 'purpose fatigue' (Ep. 173)

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