MARSEILLE 2024 [STUDIO] JC Decaux, média utile et transformation durable

from So Media, le podcast des MediaDays · host MediaDays by Havas

Jean-Pierre Cassaing et Alban Duron explorent l'histoire et l'évolution de JC Decaux, mettant en lumière la diversité des services et du mobilier urbain proposés par l'entreprise. L'épisode aborde l'importance des médias utiles et la participation de JC Decaux aux MediaDays. Les discussions se concentrent sur l'attention en communication extérieure et les études associées, tout en soulignant la transformation numérique et les enjeux du développement durable. L'impact de cette transformation sur les équipes est également analysé. En conclusion, l'épisode met en exergue l'engagement de JC Decaux en tant que média utile et acteur du développement durable.

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This episode was published on December 5, 2024.

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