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MARSEILLE 2024 [STUDIO] Laurent Broca sur l'évolution de la publicité et les campagnes locales episode artwork

EPISODE · Dec 5, 2024 · 14 MIN

MARSEILLE 2024 [STUDIO] Laurent Broca sur l'évolution de la publicité et les campagnes locales

from So Media, le podcast des MediaDays · host MediaDays by Havas

Laurent Broca partage son expérience avec la publicité emblématique de Volkswagen, jetant un regard sur l'évolution des campagnes publicitaires des années 90 à aujourd'hui. Il analyse les facteurs de réussite de ces campagnes au fil du temps. L'épisode explore comment Havas s'est adapté aux nouveaux médias, illustré par l'étude "5 to play". Les échanges s'étendent à l'importance des contenus non publicitaires et des événements régionaux dans une stratégie de communication moderne. Enfin, un focus est mis sur le marketing local avec une discussion autour de la campagne conjointe KFC-Burger King, mettant en lumière les dynamiques actuelles du secteur.

What this episode covers

Laurent Broca partage son expérience avec la publicité emblématique de Volkswagen, jetant un regard sur l'évolution des campagnes publicitaires des années 90 à aujourd'hui. Il analyse les facteurs de réussite de ces campagnes au fil du temps. L'épisode explore comment Havas s'est adapté aux nouveaux médias, illustré par l'étude "5 to play". Les échanges s'étendent à l'importance des contenus non publicitaires et des événements régionaux dans une stratégie de communication moderne. Enfin, un focus est mis sur le marketing local avec une discussion autour de la campagne conjointe KFC-Burger King, mettant en lumière les dynamiques actuelles du secteur.

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MARSEILLE 2024 [STUDIO] Laurent Broca sur l'évolution de la publicité et les campagnes locales

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Frequently Asked Questions

How long is this episode of So Media, le podcast des MediaDays?

This episode is 14 minutes long.

When was this So Media, le podcast des MediaDays episode published?

This episode was published on December 5, 2024.

What is this episode about?

Laurent Broca partage son expérience avec la publicité emblématique de Volkswagen, jetant un regard sur l'évolution des campagnes publicitaires des années 90 à aujourd'hui. Il analyse les facteurs de réussite de ces campagnes au fil du temps....

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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