MARSEILLE 2024 [STUDIO] Pierrick Fratini sur la publicité "doudou" et le marketing authentique à l'OM

from So Media, le podcast des MediaDays · host MediaDays by Havas

John des Mediadays accueille Pierrick Fratini, global copywriter à l'OM, pour discuter de la publicité "doudou" et de son impact émotionnel. Pierrick partage son expérience sur le rôle et l'authenticité nécessaire en tant que copywriter au sein de l'OM, en contraste avec une entreprise classique. Il aborde également la pression unique et les enjeux du marketing dans le contexte sportif. Une analyse approfondie de la campagne avec le rappeur Jul illustre l'importance de l'authenticité dans la communication. L'épisode se conclut par des remerciements, mettant en lumière les défis et les succès du marketing sportif.

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This episode was published on December 5, 2024.

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