Marshall McLuhan's Mechanical Bride

In 1951, media guru and secret medievalist Marshall McLuhan published his first book, The Mechanical Bride. His purpose was to encourage his readers to contemplate the way that advertising and technology shape society, both for the advertisers and for their targets – the buying public. The ladies of the Mosaic Ark have been contemplating McLuhan’s writings for several years now and it has shaped the way we see the world and the way we write our own fictional stories. Join us as we discuss McLuhan’s early inspirations and his spookily prophetic observations. —Streamed July 6, 2024