Marshall Sandman: How Showing Up Built a Venture Fund
from Skin in the Game VC Podcast Hosted by Florida Funders
In this episode of Skin in the Game, Saxon Baum sits down with Marshall Sandman, Managing Partner of Animal Capital, for a conversation that covers everything from venture capital and founder relationships to content creation and the future of innovation. Marshall shares his journey from investment banking and WarnerMedia to launching Animal Capital, a venture firm that has backed companies like Whatnot, Underdog Fantasy Sports, and Colossal Biosciences. The discussion dives into why Marshall believes showing up in person still matters, how he thinks about building trust with founders and investors, and why Animal Capital has intentionally stayed away from many of the industry's biggest hype cycles. He also shares his perspective on what makes a great founder, the importance of storytelling when raising capital, and why some of the best opportunities can be found outside traditional startup hubs. Marshall also talks about his growing presence on social media, his commitment to publishing daily content for founders and investors, and how sharing practical lessons online has helped entrepreneurs connect with him directly. Whether you're a founder, investor, or simply interested in how venture capital really works behind the scenes, this episode offers an honest look at building relationships, making investment decisions, and creating long-term value. Tune in to this episode and let us know your thoughts.
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