Martech crunch: snake oil tech “overselling” as marketers “over buy”

from Mi3 Audio Edition · host Mi3 & iHeart Podcasts Australia

Mike Doyle, head of marketing at 70-store fashion chain City Beach, talks with The Lumery’s Raj Kumar and Mi3’s Paul McIntyre about why marketers feel “locked-in” to their expensive customer experience and Martech investments.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jul 15, 2019

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Martech crunch: snake oil tech “overselling” as marketers “over buy”

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