Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

from Managing Marketing · host TrinityP3

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today. https://www.trinityp3.com/2018/07/data-making-media-planning-buying-more-accountable/

Episode metadata supplied by the publisher feed · Published Jun 5, 2018

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Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

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