Martin DeBono: Why add solar panels if your roof can capture solar energy all by itself?

For the last few decades, rooftop solar was like Ford's old Model T.....you could have any kind of system you wanted as long as it had black rectangles bolted to a frame on your roof. But, what if your roof could generate the electricity directly, without any panels at all? Host BIll Nussey talks with Martin DeBono, President of GAF Energy, about how and why the world's oldest and largest roofing materials company is pioneering the shift from PV panels to PV roofs. Martin shares how the solar-specific technologies and services are woven into the GAF's existing 5,000 roofing contractor partners and what that means to the market.