Martin Kruczinna - Pearl Polyurethane Systems (S01 E05)

S01 E05: In this episode, Martin Kruczinna, CEO of Pearl Group, discusses the impact of geopolitical tensions on the polyurethane industry, Pearl's strategic expansion across Asia and Africa, and the company's focus on sustainability and innovation in polyurethane solutions.Martin talks about supply chain disruptions, production sites and risk mitigation strategies, customer relationships and transparency in pricing, market dynamics, localisation and Saudi Vision 2030, growth and expansion plans, investment in Asia-Pacific, and doubling down on growth: the five-year strategy. Plus, find out why running ultra-marathons isn’t enough of an adrenaline rush for Martin!"Diversified sourcing helps mitigate risk and provides supply security.""In times of crisis, ask yourself, what's the worst that can happen?""Never hesitate to challenge yourself and your convictions." #polyurethane #SupplyChain #geopolitics #sustainability #expansion #podcast #MiddleEast #Asia #Europe #recycling #insulation