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Martin Kudera (CEO Živina) - Co stojí za úspěchem značky a jak budují marketing v Živině? episode artwork

EPISODE · Jul 14, 2026 · 43 MIN

Martin Kudera (CEO Živina) - Co stojí za úspěchem značky a jak budují marketing v Živině?

from Marketing v souvislostech

Jak budovat potravinovou značku v prostředí e-commerce? Co byly klíčové milníky Živiny? A co stálo za úspěchem marketingu značky? Kdy zvolit TV kampaně a proč? Martin Kudera je ostřílený startuper a markeťák. Od vývoje webů se postupně dostal do dalších projektů jako Tyinternety, Bargency, Zaslat nebo Calmio, které zakládal nebo měl na starosti marketing. Jeho nejznámější projekt je ale Živina, ve které představil čechům kimchi a teď je učí vařit nejen asijská a česká jídla v top kvalitě. Na produkty od Živiny dneska narazíte napříč onlineovými i kamennými potravinami. Aktuálně připravují expanzi na další trhy Evropy. Vojtěch Lambert: https://www.linkedin.com/in/vojtechlambert/ Linkedin: https://www.linkedin.com/company/lcg-new-media/ Instagram: https://www.instagram.com/lcgnewmedia/ Facebook: https://www.facebook.com/lcgnewmedia www.lcgnewmedia.cz

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Martin Kudera (CEO Živina) - Co stojí za úspěchem značky a jak budují marketing v Živině?

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This episode was published on July 14, 2026.

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