Martin Oresnik on Crossing Sales Outreach Red Lines

from Bare Knuckles and Brass Tacks · host George Kamide

What are the red lines when it comes to sales outreach? Well, Martin Oresnik would argue it's when a vendor calls your family members asking for you!When he posted about this a few months ago, Martin's post went viral, and seemed to touch a nerve in the infosec community. Which means the aggressive outreach tactics have officially started going way too far.George K and George A wanted to fully humanize this experience because empathy is the only way to get back to trust in cybersecurity sales.👊 ⚡️ Brass Tacks covered here: How to reach out to prospects when they gain new positions Sales training and playbooks What the balance of Patience/Persistence actually meansSubscribe today! www.bareknucklespod.com

What this episode covers

What are the red lines when it comes to sales outreach? Well, Martin Oresnik would argue it's when a vendor calls your family members asking for you! When he posted about this a few months ago, Martin's post went viral, and seemed to touch a nerve in the infosec community. Which means the aggressive outreach tactics have officially started going way too far. George K and George A wanted to fully humanize this experience because empathy is the only way to get back to trust in cybersecurity sales. 👊 ⚡️ Brass Tacks covered here: * How to reach out to prospects when they gain new positions * Sales training and playbooks * What the balance of Patience/Persistence actually means Subscribe today! www.bareknucklespod.com [https://www.bareknucklespod.com/]

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Martin Oresnik on Crossing Sales Outreach Red Lines

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This episode was published on February 15, 2023.

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