Martin Oresnik on Crossing Sales Outreach Red Lines

What are the red lines when it comes to sales outreach? Well, Martin Oresnik would argue it's when a vendor calls your family members asking for you!When he posted about this a few months ago, Martin's post went viral, and seemed to touch a nerve in the infosec community. Which means the aggressive outreach tactics have officially started going way too far.George K and George A wanted to fully humanize this experience because empathy is the only way to get back to trust in cybersecurity sales.👊 ⚡️ Brass Tacks covered here: How to reach out to prospects when they gain new positions Sales training and playbooks What the balance of Patience/Persistence actually meansSubscribe today! www.bareknucklespod.com