EPISODE · Apr 15, 2024 · 55 MIN

Martina Hodges-Schell: Understanding your operating model

from Make Things That Matter · host Andrew Skotzko

Martina Hodges-Schell is a transformation coach and consultant that helps organizations adopt a Silicon Valley approach to innovation. She spent 25 years leading design and innovation in tech companies, and now she loves providing a fresh, outside perspective to help teams develop and mature their product practice.In this conversation, we…* define transformation and what it means for your company operating model* explore how a company operating model might be shifted by adapting AI technology* Discuss how embodied leadership practices like equine coaching can give leaders the most honest feedbackEnjoy!—Topics discussed(05:31) A horse's feedback reflects your behavior and communication(06:51) Feedback on your actions and decision making(10:48) Leaders MUST be involved in change process(13:57) Control is equated with power, active involvement important(18:58) Change is difficult, people resist it(19:45) Balancing ideas within organizations, encouraging participation(25:37) Four lenses for an operating model(29:18) How AI transforms operating model: structure and collaboration challenges(31:36) Organizational structure should promote collaboration and communication(37:17) Optimistic about innovation, promoting change and collaboration(39:55) Focus on broad possibilities, capabilities, and brand(43:16) Closing the loop from teams to leadership(50:20) Guiding questions in life(52:49) Book recommendations—Links & resources mentionedFind the full transcript at: https://podcast.makethingsthatmatter.com/martina-hodges-schell-operating-model/#transcript* Send episode feedback on Twitter @askotzko , or via email* Martina Hodges-Schell: website, LinkedIn* Book: Communicating the UX Vision: 13 Anti-patterns That Block Good Design—Related episodes:* #72 Pam Fox Rollin: Growing Groups Into Teams* #75 Chris Smith: Simple guidelines for AI investment sizing* #74 Chris Smith: How to think about adding AI to your product* #77 Marty Cagan: Moving to the product model* #39 Melissa Perri: Product strategy and the missing middle in organizations—People & orgs:* Noelle Saldana—Books:* The Build Trap* Growing Groups Into Teams* TRANSFORMED* Managing Transitions* Transitions: Making Sense of Life's Changes* Leading Change—Other resources:* Martina’s OMG (operating model goals) canvas* North Shore - AI transformation blog series This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com